The real objective of a Case Study, in a marketing sense, is to be helpful and insightful enough for a prospective client to identify with the problem, understand the approach to get the solution, understand the level of complexity or ease! Not too elaborate, but a description good enough for anyone to understand the case study in the right context. Problem Here is where it gets a bit tricky.
Saul McLeodpublished Case studies are in-depth investigations of a single person, group, event or community. Typically, data are gathered from a variety of sources and by using several different methods e.
The research may also continue for an extended period of time, so processes and developments can be studied as they happen. The case study research method originated in clinical medicine the case history, i. The case study is not itself a research method, but researchers select methods of data collection and analysis that will generate material suitable for case studies.
Most of this information is likely to be qualitative i. The data collected can be analyzed using different theories e. All the approaches mentioned here use preconceived categories in the analysis and they are ideographic in their approach, i.
Case studies are widely used in psychology and amongst the best known were the ones carried out by Sigmund Freud.
He conducted very detailed investigations into the private lives of his patients in an attempt to both understand and help them overcome their illnesses.
Even today case histories are one of the main methods of investigation in abnormal psychology and psychiatry. For students of these disciplines they can give a vivid insight into what those who suffer from mental illness often have to endure.
Case studies are often conducted in clinical medicine and involve collecting and reporting descriptive information about a particular person or specific environment, such as a school. In psychology, case studies are often confined to the study of a particular individual.
The information is mainly biographical and relates to events in the individual's past i. In order to produce a fairly detailed and comprehensive profile of the person, the psychologist may use various types of accessible data, such as medical records, employer's reports, school reports or psychological test results.
The interview is also an extremely effective procedure for obtaining information about an individual, and it may be used to collect comments from the person's friends, parents, employer, work mates and others who have a good knowledge of the person, as well as to obtain facts from the person him or herself.
This makes it clear that the case study is a method that should only be used by a psychologist, therapist or psychiatrist, i. There is an ethical issue of competence. Only someone qualified to diagnose and treat a person can conduct a formal case study relating to atypical i.
The procedure used in a case study means that the researcher provides a description of the behavior. This comes from interviews and other sources, such as observation. The client also reports detail of events from his or her point of view.
The researcher then writes up the information from both sources above as the case study, and interprets the information.
Interpreting the information means the researcher decides what to include or leave out. A good case study should always make clear which information is factual description and which is an inference or the opinion of the researcher.
Strengths of Case Studies Provides detailed rich qualitative information.
Provides insight for further research. Permitting investigation of otherwise impractical or unethical situations. Because of their in-depth, multi-sided approach case studies often shed light on aspects of human thinking and behavior that would be unethical or impractical to study in other ways.
Research which only looks into the measurable aspects of human behavior is not likely to give us insights into the subjective dimension to experience which is so important to psychoanalytic and humanistic psychologists. Case studies are often used in exploratory research.
They can help us generate new ideas that might be tested by other methods. They are an important way of illustrating theories and can help show how different aspects of a person's life are related to each other.
The method is therefore important for psychologists who adopt a holistic point of view i. Researchers' own subjective feeling may influence the case study researcher bias. The results of the study are not generalizable because we can never know whether the case we have investigated is representative of the wider body of "similar" instances Because they are based on the analysis of qualitative i.
This means that there is a lot of scope for observer bias and it could be that the subjective opinions of the psychologist intrude in the assessment of what the data means.
For example, Freud has been criticized for producing case studies in which the information was sometimes distorted to fit the particular theories about behavior e.
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How to reference this article:Steps of case study method in psychology - Ive often thought to be a particularly fine and the philosophy of a body with the alabama building cod security action plan to motivate employ million trees with gift jun stocksprivateperson, the packaging in which it is in doubt and bugs remaining in the years since then psychology method case steps of study in.
Aug 28, · Steps. Method 1. Planning an Academic Case Study. 1. For example, a medical case study might study how a single patient is affected by an injury. A psychology case study might study a small group of people in an experimental form of therapy.
To do a case study, start by defining the subject and goal of your study 77%(26). Intrinsic case studies are a type of case study in which the researcher has a personal interest in the case.
Jean Piaget's observations of his own children are good examples of how an intrinsic cast study can contribute to the development of a psychological theory.
Collective case studies involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire .
The case study is not itself a research method, but researchers select methods of data Carla () Introducing qualitative research in psychology. Buckingham: Open University Press, page 73 ff. 2 What is a case?2 A single case doesn’t have to mean just one single person. London:Collins Educational p) 4 hardly able to walk.
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