These pieces are easily interchangeable allowing customers to create a wide range of new looks without purchasing new pieces. As a modular furniture store owner, you can use the furniture's features and benefits to help you come up with marketing strategies to sell your collections to potential customers. Create Awareness Create awareness by educating potential customers about the features and benefits of modular furniture. You can use several tactics to do this including uploading videos of customers and staff creating various looks with your furniture and hosting in-store events to give customers a chance to experience your products.
They will not find your store or your offers. Bigger stores ran pre-print circulars and direct mail campaigns, but most marketing took a shot gun approach Spread the word and hope the message falls on the right ears.
It drove me nuts to not be able to determine exactly what advertising message was bringing in a specific customer. For example, if we ran a hot priced room package and had a great response, did the TV spots bring them in, the radio spots or the newspaper?
Or maybe somebody was new to town and did not hear any message, but rather saw an ad in the yellow pages. The advertising agency told me that it was the combination of all media that created the Marketing plan for a furniture shop sales, and they may have been right.
But I knew that I wasted a ton of money on ineffective media buys. Does that sound like your dilemma? For many in the furniture retail business, an inordinate amount of money is still spent on mass media that is tough to track. This series of articles will share with you direct response strategies utilizing New Media marketing to nurture prospects and turn them into long time customers.
Future articles will discuss specific cost effective marketing solutions like High Definition Web TV, hyper-active social media, integrated email campaigns and direct response websites. These topics sound formidable, but they are actually a lot less challenging than writing a big check every month to pay for traditional mass media advertising you are not sure works.
Most furniture retailers have difficulty communicating the incredible value and unbelievable benefits that consumers receive along with purchase of new home furnishings.
New Media marketing can cost effectively transmit this message while building customer relationships and helping to turn those prospects into buyers. Traditional mass media communication is designed to reach and influence large numbers of people at the same time.
When customers see a store advertised on TV they assume that the store has a degree of dominance in the marketplace. New Media marketing, in contrast, is designed to reach and influence highly targeted prospects through the use of online resources like websites, internet advertising, social media, emails and online video.
Not only can retailers control their costs better, but the results are more trackable. New Media marketing solutions like Google, You Tube, and Facebook are also much more effective in appealing to a younger generation of shoppers by providing the instant information and credibility they need and want in the shopping experience.
Less than 20 years ago most of what are the shiny objects in marketing today, did not exist. Amazon was founded inthe same year I left retail.
Both now provide excellent market places for retailers to sell products and test new items. Google was founded in and is responsible for 34, searches per second; 2 million per minute; million per hour; 3 billion searches per day.
Today Google is our most powerful advertising platform, matching customers looking for answers with companies and resources that can help solve problems. Or consider the power of social media.
Facebook was founded in and as of this writing has over , users. You Tube was founded inwas bought by Google inand now over 2 billion videos a day are watched on the site. Finally, Twitter was founded in and now has , users. Marketing and advertising opportunities have been created to monetize these Internet juggernauts.
Only those furniture retailers who know how to use these New Media marketing tools will be able to, going forward, help potential customers to find their products and home furnishings solutions.Home > Marketing> Top Eight Marketing and Sales Strategies Jordan Furniture sells more furniture per square foot than any other furniture store in the nation.
and the ability to shop outside of store hours. Just consider eBay for example, which generates millions of dollars of sales each year. It does not cost anything to set up an. Marketing Plan for Pet Shop with a twist Words | 15 Pages.
been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. Furniture Retail Store Business Plan – SALES AND MARKETING STRATEGY Sources of Income Lord Gabby™ Furniture Store, Inc.
is in business to retail a wide range of furniture to the residence of Oklahoma City – Oklahoma. “A failure to plan,” the old adage goes, “is a plan to fail.” In and beyond, growing, competing, and scaling demands a comprehensive approach to online sales.
Marketing Plan for Pet Shop with a twist Words | 15 Pages. been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. While every business is unique and requires different marketing strategies keeping in view the geography and product lines, here are some of the strategies that work for most furniture companies; 1.
While every business is unique and requires different marketing strategies keeping in view the geography and product lines, here are some of the strategies that work for most furniture companies; 1. “A failure to plan,” the old adage goes, “is a plan to fail.” In and beyond, growing, competing, and scaling demands a comprehensive approach to online sales. A key part of any business plan is the market analysis. This section needs to demonstrate both your expertise in your particular market and the attractiveness of the market from a financial standpoint.